PropDeal never lets
a follow-up slip.
A focused CRM for agents who run their own book. It answers one question every morning — who do I need to talk to today? — and the number on the card, the rows behind it and the chips on the Leads page always agree.
The problem
Most lost deals
don't look dramatic.
- Nobody called back.
- The message got buried.
- The follow-up slipped another week.
They die because nobody called Ravi back on Tuesday.
A solo agent is working dozens of buyers, several projects and a stack of WhatsApp threads. The tools that promise to help usually ask for data entry in return — so the pipeline ends up in a notebook after all.
The list is honest
You can act on a number you can trust. The card, the rows and the chips agree.
The reminder can't be lost
A follow-up is a scheduled object with a due time and a history — not a mental note.
Capture in seconds
A walk-in whose whole record is a name and a number gets a button: "Add lead without details."
Demand comes in the door
Public enquiry forms turn a site hoarding into leads — without handing out your book.
The follow-up loop
Close a call. Book the next step. One press.
Every conversation should end with a next step — and recording one shouldn't mean updating three places. This is the whole loop, and the chips below actually work: press them.
-
1
Home says who
Overdue first, then by due time — with the reason written as a sentence: "Call regarding 3BHK options."
-
2
Press Call
A real tel: link. The tab hands itself to the dialer and the app stops pretending to be the phone.
-
3
Come back
The sheet is already open. It noticed the call happened and asks how it went, unprompted.
-
4
One press
Closes the action, files the note on the lead, and puts the next appointment on the day.
Interactive demo of the flow — drawn on this page, not the live app.
What it refuses to do
- It won't move your pipeline silently. An outcome is a fact you reported, not an automatic stage change — the stepper stays yours.
- A completed call can't be rescheduled. The call happened, and no button may rewrite that fact.
- Moving a follow-up re-arms its notification. The new time buzzes; the old one doesn't haunt you.
- Reschedule knows what time it is. Later today only appears before 18:00 — nobody is being phoned at dinner.
Currently: Call · Sat, 12 Sep · 5:30 PM — and the follow-up keeps its identity when moved, so the timeline shows the move rather than a fake delete-and-recreate.
One Tuesday
Nothing about it was remarkable.
Four calls, one site visit, an open house and a stranger who filled in a QR code at a hoarding. Ravi Sharma got called back on Tuesday — which is the entire reason the deal is still alive.
"3 follow-ups today, 2 overdue." No names — a lock screen is a public place.
Overdue first, then by time, each one with the reason written as a sentence.
Outcome, note, next step — the action closes and Thursday is already on the list.
The project card already holds the flat, the price and the ₹/sq.ft you quoted on the phone.
It lands in the pool. Nobody became a lead without you deciding to make one.
Every open thread has a next contact with a time on it.
One source of truth
Can you trust that 5 means 5? Yes.
You're deciding what to do first, so the count has to be worth deciding on. Home's cards, Home's list and the Leads chips are the same question asked at the same instant — which is why the number on the card and the rows behind it can never disagree.
Two questions, two different numbers — and both are correct.
Under the hood, every view on this page of the app is one computation the server makes once, in one pass. No cached counters to drift, no second number to reconcile.
Actions
"How much work is there?"
A lead with two calls due today counts as 2. Home's cards and the morning digest use this.
Leads
"Which rows will this chip show?"
The same lead counts as 1. The Leads page's eleven chips use this.
Zeros are displayed rather than hidden. An agent who sees three cards where there were four cannot tell whether the day emptied or the app failed — so a 0 is an answer, not a bug.
Leads — the book
Every lead you have, one tap from the ones that matter.
Eleven chips with live counts — hot, overdue, needs attention, booked — and the chip you tap is exactly the list you get. A chip can't promise eight leads and show you six.
- "Needs attention" means overdue, or hot and not already due today — otherwise it would tell someone who already has a call due that they need attention, training them to ignore the chip.
- Search spans name, both phone numbers, city, requirement, source and email. Type a bare 10-digit number and it matches normalised phone forms — because "098765 43210" is how a mobile is read aloud.
- Sort by next follow-up, with unscheduled leads last. Budget isn't sortable by design: a sort on a string like "25-40L" is a lie with an arrow next to it.
- Temperature is a dot and a word — never colour alone.
Qualification, not paperwork
Requirements as chips, budget that renders ₹1.2 Cr as you type, and a "Qualification" tab holding the answers an agent asks for before a second call.
The escape hatch is a button
"Add lead without details" for the walk-in, and an "Add another lead" that keeps temperature and source while clearing the person — for a batch after an open house.
A story written for you
Activity groups itself under TODAY · YESTERDAY · 28 SEP: Call · Interested, Attached brochure.pdf, status changed from "New" to "Contacted".
Properties
Know exactly what each buyer is waiting on.
A lead isn't "interested in Brigade Gateway". A lead wants the 3 BHK, garden facing, from the 12th floor onwards — and the catalogue holds that fourth level, so you can quote the flat instead of the project.
- One row per flat you can quote. Configuration, price in lakh or crore, area, bathrooms, balconies — and when you correct a price, the buyer you pinned to that flat stays pinned to it.
- A missing price is an empty string, never ₹0. Indian formatting as agents read it: ₹1.2 Cr, ₹92 L.
- The Interested leads tab is the money shot. One row per person, both variants when they want two flats, each linking straight back to the lead — so you can call the three people who wanted the 2 BHK the moment the price moves.
- Your filters are your catalogue. Location, builder, possession, budget band, configuration, featured — the options list is written by what you actually stock, not by a list someone hardcoded.
PropDeal Forms
Turn every site hoarding into a lead capture point.
Put a link or a QR on the hoarding, the brochure, the open-house poster. A buyer fills it in on their phone in two minutes, with no account and no sign-in — and it still never touches your book until you say so.
A bare QR codes only a URL. This print is an advertisement, not a code — and the download and the print are the same composed A5 image.
Submitting an enquiry creates no lead
It files one row in the pool. The only door that writes a lead is you pressing "Move to Lead" — so capacity is spent by a person's decision, not a stranger's tap. Until then the enquiry appears nowhere else: not on Home, not in Leads, not in the counts, not in the digest.
Duplicates are a finding, not an action
When a number already exists in your book the row is flagged "Needs a decision" and waits — "The number matches Ravi Sharma." Names, not ids. You can still move it, retitled "Add them anyway."
One project, one link, one QR. The download and the print are the same composed A5 poster.
Two minutes, no sign-in, nothing else behind the link — filled in while the flat is still interesting.
Answers arrive already in the columns they belong in — budget, configuration, location — so you can act on one without decoding it.
Build it in three tabs, watch a live preview while you type, and publish when you mean it — deliberately a separate act, because opening a public door shouldn't happen just because you renamed something. Name and phone are pinned and always required: without them there is no lead to move.
Bots, throttles, unguessable links and daily ceilings are handled inside the product. You never configure them, and they never appear as a checkbox for you to get wrong.
Notifications
Two notifications. Both on purpose.
The CRM that knows when to stay quiet. One morning digest at the hour you chose, one nudge at the moment a follow-up is due — and an empty day sends nothing at all.
- The digest carries two integers and nothing else. No lead names.
- Never a phone number, email, note, budget, address or price. A nudge carries a type, a name, an hour — and a project name for site visits only. Your lock screen is not your client list, and it might not be your screen.
- All-day follow-ups are counted everywhere and nudged nowhere. No hour chosen means no buzz, on purpose.
- It only asks permission when you tap. Never the moment the page opens.
Two messages on a working day, and never somebody's phone number on your lock screen. The morning digest never arrives after noon; if you'd already opened the app, it catches you up rather than repeating itself. On iPhone, notifications arrive once PropDeal is added to your Home Screen.
The fine print, up front
It doesn't ask you to change how you work.
PropDeal is opinionated about the follow-up and unfussy about everything else — including the parts it deliberately doesn't do.
Your buyers stay on WhatsApp
A WhatsApp follow-up is a first-class type, and the button hands the tab to wa.me with the message pre-filled. PropDeal schedules the conversation. It never tries to be the conversation.
One app, phone and desktop
Install it from the browser and it opens as its own window, on both, from one codebase and one book. It does need a connection — you're looking at your live leads, not a cached copy of them.
One agent. One book.
Every lead, project and file belongs to exactly one login. There's no shared inbox, no manager dashboard and no per-lead assignment — a team CRM is a different product, and it isn't this one.
Every account starts free, with a 200 live-lead cap — and the cap is shown to you in the product's own words where you'd hit it, not buried in a pricing page. Soft-deleted leads free up room.
Pre-launch
Get early access
Six short questions. We'll tell you when the doors open — and we read every answer before we touch the next screen.
A person reads these — no mailing list, no drip campaign. We'll be in touch on the number or address you gave, when early access opens.
PropDeal is built by Univexo Technologies — the same team that engineers custom software for clients.